Snow White Restaurant, located in the heart of the Wildwood, NJ boardwalk, was in need of a new rooftop pylon sign. After high winds toppled the original vintage 1970s sign in the fall of 2016, the restaurant owner contacted Urban Neon to help design and replace the old sign. Working with designs provided by the restaurant owner, our team developed the final layouts. The new sign features 56 exposed neon units and 96 chasing LED festoon lights, along with open face channel letters and custom painted graphics. Today the new sign shines high above the Wildwood boardwalk and can be seen from several blocks away.